For banks & credit unions

The business relationships you can't win with rates, you can win with trust.

Finli's turnkey, fully white-labeled financial education program puts your institution in front of small business owners at the moment they're looking for help — not a pitch. It's the most effective top of your business banking funnel, and it's CRA-qualifying by design.

Built by Finli — a Certified B Corp supporting small businesses nationwide.

The problem every business banker knows

Business deposits are the prize. Winning them is the grind.

Small business accounts bring low-cost core deposits, primary-bank status, treasury and payments revenue, and the earliest visibility into lending needs. Every institution wants them — which is exactly why the usual playbook has stopped working. Owners are over-solicited, under-served, and loyal to whoever helped them last.

The exhausted channels

What every bank is already doing

  • Rate promotions and cash bonuses that attract switchers, not relationships
  • Cold calls and door-knocking that start the conversation with an ask
  • Branch bankers waiting for walk-ins that no longer walk in
  • Sponsorships and event tables with no follow-up mechanism
  • Direct mail and digital ads competing on identical messages
  • Referral programs that plateau after the easy wins
The channel nobody has saturated

Show up as the expert, not the vendor

  • Owners actively seek help with cash flow, getting paid, fraud, and AI — the things keeping them up at night
  • Education creates the dialogue rate sheets never do: owners tell you their problems
  • Bankers meet businesses in a room built on trust, with a reason to follow up
  • Every registrant is a named, opted-in lead with demographic and needs data
  • The same activity generates documented, CRA-qualifying community development service
Why education converts

You can't hand an owner software — or a rate sheet — and expect it to stick.

Finli built its education program alongside our digital back-office platform because we learned this firsthand: adoption fails without understanding. Owners need the why and the how-to before any tool, account, or product matters. The bank that teaches them becomes the bank they call.

82%
of failed small businesses cite cash flow problems — owners know they need this help and show up for it.
57%
of small business owners have experienced fraud — protection education is the most requested session in our library.
70%
of small businesses hold less than four months of cash reserve — the education gap is real, and owners know it.
The Finli Financial Education Program

Turnkey. White-labeled. Yours.

We manage everything — curriculum, registration, hosting, reporting — under your brand, to your approval, slide by slide. Your team focuses on the relationships. You own every recording, every registrant, and every lead.

🎓

12 live expert-led webinars

60-minute sessions, monthly or regional cadence, from a 14-module library with industry-vertical tracks. Cash flow, getting paid faster, fraud defense, leveraging AI, and more.

🏦

Your brand, everywhere your community looks

Registration and session landing pages, marketing, decks, toolkits, and the replay library are built under your brand and your compliance-approved voice — no Finli logos in sight. This page is ours; your program is entirely yours.

🧰

Toolkits owners actually use

Every session ships with a customizable workbook — 13-week forecast templates, fraud response plans, 30-day action plans — that keeps your brand on the owner's desk.

🤝

Banker train-the-trainer

Quarterly enablement that puts your bankers inside the owner's world — with problem-based positioning, not product scripts. Their hours count as qualifying service time.

📊

Examiner-ready CRA reporting

Registration, attendance, LMI and demographic verification, banker engagement hours — compiled to your CRA team's exact specs and delivery format.

📈

Pipeline intelligence

Post-session debriefs surface warm leads, poll insights, and engagement signals. Optional branded community and banker office hours keep the dialogue going.

How an engagement runs

Zero product selling. Full institutional control.

Align on strategy

We map your markets, verticals, and CRA priorities, then sequence the curriculum to match — and re-sequence when the macro environment shifts, so your community always hears what's relevant now.

Approve every slide

Each session goes through a content review and approval document — objectives, key messages, tone, polls, and citations, slide by slide — before anything appears under your brand.

We deliver, you host

Finli manages registration, outreach, live production, and Q&A. Your bankers participate as SMEs, panelists, and watch-party hosts — the roles that build relationships and earn service hours.

Report and follow through

Post-session debriefs deliver registrants, attendance, engagement, poll results, and CRA workbooks in your preferred format. Toolkits, replays, and office hours carry the conversation forward.

Why Finli

We bridged the two worlds we know intimately.

For years we've run financial education as our way of giving back — bridging the access gap for the communities we serve — while building operational technology for financial institutions. We watched banks struggle to win business relationships, and we watched owners struggle to be understood. This program is where those two problems solve each other: a win-win with quantifiable outcomes, and a way for every institution to stand up its own community engagement effort.

Certified B Corp

Mission and accountability are built into our corporate structure — supporting small businesses across the US is a legal commitment, not a tagline. Verify our certification ↗

Built inside a fintech

Our curriculum comes from operating a small business platform, not a textbook. Real fraud attempts, real settlement timelines, real owner stories.

We're a small business too

We live the same cash cycles, fraud attempts, and payroll Fridays as your customers — and teach from that vantage point.

Government contractor

Municipal, state, and federal program experience — and fast contracting paths through approved CDFI-supporting partners.

Bank-grade process

SOC 2 Type II, structured vendor-risk readiness, and a compliance-first approval workflow refined across large financial institutions.

Strictly educational

No product pitches, no investment advice, no required account openings. Public, sourced statistics. Your brand and your credibility, protected.

Results

Institutions already running this play.

From national banks to credit unions to county economic development — the same program, tailored to each institution's market, brand, and compliance standards.

Regional Bank
White-labeled 12-session annual series

A year-long financial health curriculum for the bank’s small and micro business community — spanning cash flow forecasting, the payment landscape and how to protect margins within it, streamlining operations with AI, and defending against modern fraud — sequenced to the bank’s markets and priorities, and re-sequenced as the economy shifts.

Outcome: a named, opted-in pipeline of engaged business owners — with attendee data, banker service hours, and CRA-ready reporting owned entirely by the bank.
Top-10 National Bank
Education + platform licenses

Financial education delivered on the philanthropy side, paired with Finli platform licenses gifted to participating businesses — because teaching cash flow works best when owners get the tools to act on it. Content stays strictly educational and product-neutral, delivered alongside the bank’s community partners.

Outcome: education that converts into measurable adoption, cash flow visibility, and a bridge to capital access for underbanked owners.
Credit Union
Business services launch

New to business services — and suspecting plenty of business owners were camouflaged inside consumer accounts — the credit union needed a way to grow business membership and offer value-add services that actually differentiate. The education series became the launch channel: a reason for owner-members to raise their hands.

Outcome: double-digit business-member growth within the first three months of launch — and a warm channel for introducing the credit union’s other business services.
County Economic Development Agency
Community curriculum · Government contract

A custom financial literacy curriculum delivered for a Southern California county's business communities under a competitively awarded government contract — built for LMI, BIPOC-, immigrant-, and women-owned businesses.

Outcome: one of our most enthusiastically received curricula — now being adapted for bank partners in other markets.
Banker resources

Step into the owner's shoes.

These are the field manuals behind our program. Tell us a bit about your institution below — or grab time on our calendar — and we'll walk you through them.

Banker Industry Guides

Vertical-by-vertical playbooks that show your bankers what's keeping each owner up at night — with problem-based solution positioning instead of product scripts.

  • 25+ verticals: HVAC, plumbing, landscaping, trucking, catering, day care, senior care, property management, nonprofits, and more
  • The cash cycle, pain points, and seasonality of each business type
  • Conversation starters that open with the owner's problem, not your product
Get the guides

Program Launch Playbook

The how-to for standing up your institution's own community education effort — from internal buy-in to first session to CRA documentation.

  • Stakeholder map: marketing, compliance, CRA, and line-of-business alignment
  • Distribution playbook: branches, watch parties, EDC and CDFI partners
  • Measurement framework: engagement, pipeline signals, and examiner-ready reporting
Get the playbook
Free consultation

Improve your existing program.
Or launch your own.

Whether you already run financial education and want it to actually fill your pipeline, or you're starting from zero — it's a free working session, no obligation. Grab time on our calendar directly, or send the form below and we'll come to you.

You'll hear directly from Finli's founding team within one business day.

Thank you — request received.

Finli's founding team will reach out within one business day — and will share the banker guides and launch playbook with your team. Want to lock in a time right now? Pick a slot on our calendar.

Prefer to reach out directly? lori@finli.com · (213) 887-0571