For every organization that serves small businesses

Every community thrives when its small businesses do.

Finli powers your organization's small business engagement — multilingual financial education, real operating tools your community can use, and impact reporting for CRA, grants, and ESG. All under your brand.

Built by Finli — a Certified B Corp supporting small businesses nationwide.

What's keeping small business owners up at night

They don't need another pitch. They need someone in their corner.

The owners in your community wear every hat — sales, operations, collections, payroll — and lie awake over cash flow, late payments, and fraud. They don't remember who sponsored the gala. They remember who stepped into their shoes and actually helped. The question isn't how to reach them. It's whether your team is equipped to matter to them.

Showing up as a vendor

What owners tune out

  • Rate promotions and cash bonuses that attract switchers, not relationships
  • Cold outreach that opens with an ask instead of an answer
  • Sponsorships and event tables with no follow-through
  • Generic content that shows no understanding of their industry
  • Programs designed around your funnel, not their problems
  • Well-meaning teams who want to help but haven't had a real way to skill up on how these businesses actually run
Showing up as an ally

What owners never forget

  • Teaching what actually keeps them up at night — cash flow, getting paid, fraud, AI
  • Speaking their language, literally: sessions in English, Mandarin & Spanish
  • Knowing their industry — the cash cycle of an HVAC contractor is not a flower shop's
  • Handing them tools they can use the same day, not brochures
  • Following through — replays, toolkits, office hours, a person to call

Finli is the solutions architect behind that second column — we build, deliver, and run the entire engagement under your brand, so your organization is the one they remember.

Why this approach works

Understanding comes first. Everything else follows.

Finli built this suite alongside our own small business platform, and we learned it firsthand: nothing sticks without understanding — not software, not accounts, not good intentions. Education opens the door. Tools make it real. Understanding makes it last. The organization that shows up as a true ally becomes the one owners call — and the numbers show how much they need one.

82%
of failed small businesses cite cash flow problems — owners know they need this help and show up for it.
57%
of small business owners have experienced fraud — protection education is the most requested session in our library.
70%
of small businesses hold less than four months of cash reserve — the education gap is real, and owners know it.
Who partners with Finli

If your organization aspires to create measurable impact for small businesses — this is your suite.

Your business community already leans on you. Finli makes sure you can deliver.

Organization They lean on you for Finli powers

Banks & Credit Unions

Capital, stability, and a banker who gets their business.

Programming that earns operating deposits, sticky relationships, and CRA impact data.

CDFIs & Lenders

Capital when the bank says no — often walking in with a shoebox of receipts and handwritten invoices.

Operating tools that turn shoebox books into verifiable cash flow — fundable businesses found, loans de-risked, portfolio results that unlock your next round of capital.

Government & EDC

The public dollars and programs meant to reach them — actually reaching them.

Programs owners actually use — not one more webinar — with independently tracked outcomes, not self-reported surveys.

Corporate Philanthropy

Real investment in the neighborhoods that power your business.

Community investment that produces adoption and outcomes — ESG numbers, not logos on banners.

Nonprofits & Foundations

Guidance, advocacy, and someone in their corner.

A complete program your team can run without building it — with data that keeps funders funding.

The Complete Suite

Everything your organization needs. Nothing you have to build.

Five components. One partner. Finli manages curriculum, registration, hosting, reporting, multilingual delivery, and platform access — all under your brand. Your team focuses on the relationships. You own every recording, every registrant, every data point, and every lead.

🎓

Live expert-led sessions

From a single strategic session to a full annual series — 60-minute live webinars from a 14-module library with industry-vertical tracks, delivered in English, Mandarin & Spanish. Sized to your engagement, never the other way around.

🏦

Your brand, everywhere your community looks

Registration and session landing pages, marketing, decks, toolkits, and the replay library are built under your brand and your compliance-approved voice — no Finli logos in sight. This page is ours; your program is entirely yours.

🧰

Toolkits owners actually use

Every session ships with a customizable workbook — 13-week forecast templates, fraud response plans, 30-day action plans — that keeps your brand on the owner's desk.

🤝

Staff & partner enablement

Quarterly enablement that puts your team inside the owner's world — with problem-based conversation, not sales scripts. Hours count as qualifying community service time.

📊

Examiner-ready CRA reporting

Registration, attendance, LMI and demographic verification, staff engagement hours — compiled to your CRA team's exact specs and delivery format.

📚

Industry guides — 200+ verticals

Step into your clients' shoes before the first conversation: how each business operates, its cash cycle, seasonality, tech stack, and what makes or breaks it — from HVAC to flower shops to trucking.

⚙️

Finli licenses you can gift

Purchase licenses and give small businesses the platform itself — invoicing, payments, cash-flow visibility. The model a top-five U.S. bank runs in LMI communities across the country today.

🧮

Free embeddable tools

8 calculators your small business community can use — cash runway, breakeven, invoicing, and more. Use them on this site or embed them free on yours with one snippet.

📈

Pipeline intelligence

Post-session debriefs surface warm leads, poll insights, and engagement signals. Optional branded community and staff office hours keep the dialogue going.

How an engagement runs

Zero product selling. Full institutional control.

Align on strategy

We map your markets, verticals, and CRA priorities, then sequence the curriculum to match — and re-sequence when the macro environment shifts, so your community always hears what's relevant now.

Approve every slide

Each session goes through a content review and approval document — objectives, key messages, tone, polls, and citations, slide by slide — before anything appears under your brand.

We deliver and we host

Finli runs the entire program end to end — curriculum, registration, outreach, live session hosting, tech management, and Q&A — all under your brand. Your team simply shows up to the roles that build relationships: SMEs, panelists, and community conversations.

Report and follow through

Post-session debriefs deliver registrants, attendance, engagement, poll results, and CRA workbooks in your preferred format. Toolkits, replays, and office hours carry the conversation forward.

Why Finli

We bridged the two worlds we know intimately.

For years we've run financial education as our way of giving back — bridging the access gap for the communities we serve — while building operational technology for financial institutions. We watched banks struggle to win business relationships, and we watched owners struggle to be understood. This program is where those two problems solve each other: a win-win with quantifiable outcomes, and a way for every institution to stand up its own community engagement effort.

Certified B Corp

Mission and accountability are built into our corporate structure — supporting small businesses across the US is a legal commitment, not a tagline. Verify our certification ↗

Built inside a fintech

Our curriculum comes from operating a small business platform, not a textbook. Real fraud attempts, real settlement timelines, real owner stories.

We're a small business too

We live the same cash cycles, fraud attempts, and payroll Fridays as your customers — and teach from that vantage point.

Government contractor

Municipal, state, and federal program experience — and fast contracting paths through approved CDFI-supporting partners.

Bank-grade process

SOC 2 Type II, structured vendor-risk readiness, and a compliance-first approval workflow refined across large financial institutions.

Strictly educational

No product pitches, no investment advice, no required account openings. Public, sourced statistics. Your brand and your credibility, protected.

Results

Organizations already delivering impact with Finli.

Banks, credit unions, government agencies, CDFIs — the same complete suite, tailored to each organization's mission, language needs, and reporting requirements.

Regional Bank
White-labeled 12-session annual series

A year-long financial health curriculum for the bank’s small and micro business community — spanning cash flow forecasting, the payment landscape and how to protect margins within it, streamlining operations with AI, and defending against modern fraud — sequenced to the bank’s markets and priorities, and re-sequenced as the economy shifts.

Outcome: a named, opted-in pipeline of engaged business owners — with attendee data, banker service hours, and CRA-ready reporting owned entirely by the bank.
Top-5 U.S. Bank
Education + Finli licenses gifted to small businesses

A top-five U.S. bank purchases Finli licenses and gifts them directly to small and micro businesses in LMI communities across the country — pairing financial literacy programming with the operational tools owners need to act on what they learn. Content is strictly educational and product-neutral, delivered through the bank’s community partners.

Outcome: measurable platform adoption, improved cash flow visibility, and a documented bridge to capital access for underbanked owners — with impact data the bank owns.
Credit Union
Business services launch

New to business services — and suspecting plenty of business owners were camouflaged inside consumer accounts — the credit union needed a way to grow business membership and offer value-add services that actually differentiate. The education series became the launch channel: a reason for owner-members to raise their hands.

Outcome: double-digit business-member growth within the first three months of launch — and a warm channel for introducing the credit union’s other business services.
County Economic Development Agency
Community curriculum · Government contract

A custom financial literacy curriculum delivered for a Southern California county's business communities under a competitively awarded government contract — built for LMI, BIPOC-, immigrant-, and women-owned businesses.

Outcome: one of our most enthusiastically received curricula — now being adapted for bank partners in other markets.
Resources

Step into the owner's shoes.

These are the field manuals behind our program. Tell us a bit about your organization below — or grab time on our calendar — and we'll walk you through them.

Industry Guides

Vertical-by-vertical playbooks that show your team what's keeping each owner up at night — with problem-based solution positioning instead of product scripts.

  • 200+ verticals: HVAC, plumbing, landscaping, trucking, catering, day care, senior care, property management, nonprofits, and more
  • The cash cycle, pain points, and seasonality of each business type
  • Conversation starters that open with the owner's problem, not your product
Get the guides

Program Launch Playbook

The how-to for standing up your organization's own community education effort — from internal buy-in to first session to CRA documentation.

  • Stakeholder map: marketing, compliance, CRA, and line-of-business alignment
  • Distribution playbook: branches, watch parties, EDC and CDFI partners
  • Measurement framework: engagement, pipeline signals, and examiner-ready reporting
Get the playbook
Start the conversation

Improve your existing program.
Or launch your own.

Whether you already run financial education and want it to actually fill your pipeline, or you're starting from zero — it's a free working session, no obligation. The easiest way is to pick a time on our calendar, or send the form below and we’ll sort out a time by email.

You’ll hear directly from Finli’s founding team — we’ll follow up by email to find a time that works for you.
✓

Thanks — we’ve got your request.

This is a working conversation about the small business community you serve: what you’re building, what’s getting in the way, and whether Finli is useful to you — from partnership to plain guidance.

Want to skip the back-and-forth? Book a time directly.

Or reach us at hello@finli.com.